If you are not attracting the right leads, prospects or customers, then only your competitors will be reaping the benefits of attracting them on social media. Let’s use the analogy of  fishing. Fishing Tilapias in the ocean requires you to know where they would be in the ocean in some specific season. If not you will end up with bongas or nothing at all. Same analogy goes for social media advertisement. Out of the billions of audiences on social media, you may end up with totally different audiences that are not your target market. You need to build strong insightful relationships with your ideal customers. Increase your social media ROI by attracting, converting and engaging your customers. Beat your competitors with social media